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Get the latest Web Analytics news here. #Measure is updated twice daily starting at 9am EDT.

What is web analytics?

Web analytics in marketing is act of tracking statistics and metrics of customer experiences online. Web analytics can provide actionable insights into internet customer behavior and how they find and interact with your website. Whether your customers come from Google or from Facebook, it’s important to measure the data they provide by discovering you online. This website is focused in web analytics and how to use data to make informed decisions.

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